Casa Inc.
Casa is a digital multi-key vault on iOS and Android devices that allows people to secure their bitcoin and ethereum from single points of failure. As Social Media Manager at Casa, I led a social rebrand starting with the development of content pillars and establishing an always-on content strategy across Twitter, LinkedIn, and Instagram.
Challenges included elevating the look and feel across social feeds from an amateur look to one that better connected to the product's pro users and target audience. By creating repeatable processes, campaign frameworks and creative briefs, I was able to increase publishing by 60%.
Responsibilities
Multi-Channel Strategy
Content Development'
Always-On Strategy
Role
Social Media Manager
Year
Jan. - Aug. 2023