Dagger
As Associate Producer at Dagger, a social-first creative agency for Aflac and other Fortune 500 brands, I optimized workflows and processes for cross-functional creative teams. From casting, client calls, crew bookings, location scouting, and budgeting, I organized video productions for broadcast and social. My time also consisted of post-production from video editing to motion graphics.
While at Dagger, I was also a part of a media success story called Butter.ATL. I served as a founding member and video lead at the new in-house media company which we grew from 0 - 80,000 followers organically on Instagram before getting acquired by Majority Agency - owned by Shaquille O'Neal.
Role
Associate Producer
Year
Sep. 2018 - Dec. 2020
Responsibilities
Pre-production
Video Editing
Video Production
Client Accounts
Aflac
Social
Role: Producer
Year: 2020
Nick Saban’s jacket is not your ordinary jacket. It cover’s coach like Aflac covers medical bills not covered by health insurance. This spot ran during the NCAA college football playoffs.
Aflac
Commercial
Role: Production Coordinator & 2nd AC
Year: 2019
Talking to your manager about improving your benefits package can be awkward, but it’s not nearly as awkward as other things that happen at work. We produced a series of social videos about the moments at work that are way more uncomfortable than admitting you don’t understand deductibles.
Boys & Girls Clubs of America
Commercial
Role: Production Coordinator & Voiceover Producer for Spanish
Agency: Dagger
Year: 2019
BGCA asked Dagger to help solve their issue surrounding consumer awareness throughout the country. With that in mind, Dagger developed a PSA behind the message tackling the core values and activities that many don't know about the organization.
SweetWater
Social
Role: Production Coordinator & Assistant
Agency: Dagger
Year: 2018
SweetWater launched their newest line of cannabis scented beer with a secret underground campaign. This ran on social to spread the buzz about an invite-only Facebook group with exclusive events.
Butter.ATL
Butter.ATL came to life as a ‘practice what we preach’ approach to digital media for brands.
In today’s world, brands should be publishing on social like a media company. Bringing value and entertainment to their audience.
As one of the founding members of Butter.ATL, I led the video production their original series, Atlannapedia. The series featured local Atlanta influencers running through the city's slang and historical moments that resonate with Butter's predominantly young audience.
Since 2018, Butter has produced thousands of pieces of content and organically grown its following by over 127,000. The media company was acquired by Majority Agency - owned by Shaquille O’Neal in 2022.
