Kraken
As Global Social Media Strategist at one of the world's largest and trusted digital asset exchanges, I led an audience of over 1.5 million followers across multiple channels.
My focus included content development from performance based creative briefs to working alongside designers. I led creative cross-functional campaigns with content, product, design, product, brand, & communications teams.
Total Followers: Over 1.5 Million
Responsibilities
Multi-Channel Strategy
Content Development'
Always-On Strategy
Role
Global Social Media Strategist
Year
Dec. 2021 - Dec. 2022
At Kraken I led product marketing social campaigns across the consumer and pro app. With a history of static images as the default to these campaigns, I took on the challenge of elevating product campaigns with in-depth visual content across social feeds.
After several A/B tests, I noticed higher engagement on motion graphics versus static graphics.
This meant a need for multi-stakeholder workflows and creative brief templates that I established and implemented to allow video to scale across product marketing campaigns.
As a thought leadership and employer brand focused channel, I led the emergence of in-depth educational content.
I established repeatable workflows and project templates to bring together the content, design, and social teams. This allowed social to reach team OKR’s of increasing educational content across channels.