Messari

As Marketing Manager at Messari, I spearheaded organic strategy, copywriting, and creative direction across four channels with a focus on X (Twitter) and email marketing.

Key achievements included implementing social analytics conversion tracking, designing and launching campaigns for the new Messari Lite product line, and overseeing the release of Messari Copilot, the most advanced crypto AI in the market. Additionally, I led social media efforts for Mainnet 2024, NYC’s largest crypto conference of the year.

Key Metrics

Total X Followers: 377,000 | +10.5% growth YoY

Influencer Program: Launched, onboarded, and managed 6 creators

Content Published: 500+ Content Pieces across 70+ Protocols

Engagement Rate: Increased 35% YoY to 3.2%

New channels Launched: Telegram & Reddit

Responsibilities

  • Multi-Channel Strategy

  • Content Development

  • Always-On Strategy

Role
Marketing Manager

Year
Dec. 2023 - November 2024

Twitter

Twitter